Lauren Wright is a New Zealand based photographer and videographer. Her deep passion for nature and the people in it are captured with a talented eye. Her branding needed to be authentic to her personality. She's free, expressive and unorthodox. The best way to embody this was to use her own handwriting, which had all the energy we needed. Paired with her favourite and iconic toi toi plant and a clean font - the Lola Photography mark was born. Aqua Frizzante was a provocative showcase of her undying fascination of the ocean. We designed a simple logo type pairing back the 'A' forms so as to draw more attention to the wave icon in the 'Q'. We let her exhibited work breathe with bold, clean typography for numbering the pieces on the wall and in the programme.