Mandy J Ware is a fantastic makeup artist with a heart of gold. Her humour, warmth and talented approach to airbrushed makeup makes her a top pick in the Algarve, South of Portugal for any event in town. To express her humour and creativity we needed to have movement in the logo type. Hand written typography was the only way to embody this. A classic serif typeface depicts her experience and confidence in the industry, whilst remaining sophisticated and playful. We had to let her work speak for itself on the website, therefore photography was the most important aspect. The serif typeface continued in the titles of the site for continuity, paired with simple body text to not overtake the imagery.