The Hive of Vyner St is an organic cafe and Italian wine bar based in East London. Run by an Italian couple with a zest for pleasurable food and drink without the guilt. Their industrial unpolished floors and clean wood cut tables marry perfectly with the bold typography of the logo mark and san serif text. Throughout the marketing collateral you will notice tidy alignment of body text and titles, relaxed with an occasional circle stamp reminding you to 'spoil your senses'. Straight forward fonts, a black and white palette and red accents enforce the simplicity of their organic and biodynamic products. Photography was key to the brand story. Bird eye shots of their wooden tables contrasting with the concrete floor became an iconic look for The Hive.